Measuring Kraftwerk

Originally produced for a friend's club night, I was interested in working with an obsolete technology that we all have fond memories of: the cassette tape. After recording a song, the song becomes an object with a specific length. Through this conversion to an object, time and sound become tangible. I chose to work with Kraftwerk's 'Computer World' album because it praises the future of technology in a way that seems dated now. This album seemed an appropriate way to represent the lost feeling of excitement of the cassette tape as a new technology. The poster's winding maze, when travelled, represents the exact length of tape needed to record this album – 51.625 metres. If the path is cut from the poster, and left to hang in an tangled strip to the floor, one is able to touch a tangible representation of the length of tape needed to record the album.